Egyptian creativity, Finnish discipline. We build websites, brands, AI agents, and the occasional restaurant SaaS — all because we couldn't stop.
A pearl forms when a grain of sand irritates an oyster. The oyster doesn't fight the sand — it works with it, layer by layer, until something beautiful emerges. That's also how we run a studio.
Clients arrive with friction — a stuck launch, a stale brand, a backlog the team can't burn down, a market shifting under their feet. We don't pretend the friction isn't there. We start there.
Strategy → design → engineering → polish. Wrapped tight, in 2-week iterations, with you reviewing as we go. No black-box month-long silences before the "big reveal."
Something you'd actually want shipped under your name. Fast, polished, conversion-aware, accessible, future-proof. Boring fundamentals + a few things only we would have built that way.
We don't want to be the biggest agency in Finland. We want to be the one you think of when the brief is unusual, the timeline is short, and the work has to mean something.
Egyptian creativity meets Finnish discipline — strategy, design, and engineering under one roof.
Born in Cairo. Rooted in Lahti. A decade of creative work for clients across food, hospitality, fintech, and energy taught one lesson worth keeping: the best work happens when creativity and engineering pull in the same direction.
Wael writes the code, runs strategy, and is usually the one on the phone when something breaks at 11pm.
No long discovery decks, no pitch theatre. Three short phases from "hello" to a working product.
Free 30-min intro call. We figure out what you actually need vs. what you think you need. If it's not a fit, we tell you and point you somewhere better.
Fixed-price proposal at 100–120 €/h. Design + tech direction first; you sign off before we write production code. Tight 2-week iterations, you review as we go.
We build, deploy, and stay around for the first weeks of live traffic to fix the things real users find. Pay-as-you-go for ongoing work after that.
A drunk customer at 11pm doesn't care about animations — they care that the order goes through. Sub-2-second load is the bar.
If a feature exists to make a deck look good but breaks the user flow, it doesn't ship. We'll explain why.
SEO, accessibility, performance, error handling. Nobody applauds them. Every project that survives has them.
Open, standard tooling. You own your code, your data, your domain, your accounts. We hand the keys back.
Our pricing is hourly and transparent. No revenue cuts, no per-order fees, no "premium tiers" hiding what you actually need.
If a project is wrong for our shape, we'll tell you and recommend someone better. Saying no fast is more useful than saying yes slow.
Picked for stability, performance, and longevity. We update what we use the way we update what we build — only when it pays for itself.
